Yesterday afternoon I was delighted to receive my regular e-newsletter from Belinda Jackson at Web Chameleon. This issue I found to be particularly interesting as it was focused on Relationship Marketing which I happen to be a big advocate for. But Belinda offered a new take on the subject: relationship marketing via the web.

I will be the first to admit that I had never thought of Bergan Blue’s website or blog as a form of relationship marketing, but as Belinda states in her article, “Having an effective website and/or blog and using your web presence to attract and build a database allows you to form the beginnings of a relationship with prospects.”

To read Belinda Jackson’s article Pull Marketing = Relationship Marketing = Easy Marketing please click here.

Enjoy!