As business owners, we’re always told to go above and beyond the call of duty, to do more of what’s required of us, to get the job done quicker than we said we would. It occured to me recently though, that sometimes just doing what you say you’ll do is as good, if not better.

There have been times over the last few years where suppliers have promised one thing, then gone out of their way to do 20 other things to make me happy. I know it would have meant a lot more to me if they had forgotten about the other 20 and simply done the one thing I was expecting.

It’s always nice to put those extra touches on your service - but not if it means compromising on what you’re meant to deliver.

How do you do things in your business? Do you do only what’s expected or do you go above and beyond? Are you making sure you’re not sacrificing the basics?