With the new year upon us, everyone has started thinking about what they’re going to change about themselves this year. They’re thinking about making over their image, their lifestyle, and sometimes even their job!

How many of us stop and take the time to wonder if our business needs a makeover too?

There are many reasons a business would want or need to rebrand. The number one rule of branding though is that you don’t want to do it too often. Branding your business is about establishing an image for yourself that is easily recognised. If you change your brand too often, people will no longer recognise you.

You might decide to rebrand because of:

• Market change - You’re in a market where trends change frequently and you need to adapt
• Your business has a bad image - You’ve recently undergone a large change that has left you in ill favour with the public or only barely survived a PR disaster
• Your current brand doesn’t match your goals - You’ve gone years operating with a home made logo that doesn’t have much impact, doing work for micro businesses, and have now decided to shift your focus to corporate clients - you need your brand to reflect that change.

It’s also important to remember that changing your brand isn’t just about having a new logo designed. It’s about making substantial changes to the way your business looks, performs, is perceived, and even your and your employees’ mindset.

If you’d like to discuss making over your business image, give us a call for a chat!

Tags: branding, business image, Graphic Design, logo design

This entry was posted on Thursday, February 5th, 2009 at 2:16 pm and is filed under Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.